What’s New in the 2nd Edition?

A lot! All new material has evolved directly from the methodology described in the first edition … and all revisions are based on the shared knowledge of the wider content strategy community and current Brain Traffic best practices.

You’ll get:

  • Expanded and refined processes and tools for the research, development, and implementation phases of content strategy
  • Recent case studies examining the impact content strategy has had on a variety of small and large organizations
  • An examination of the ways content-focused disciplines and job roles work together
  • A discussion of the roadblocks you may encounter and how to navigate them
  • Ways the field of content strategy continues to evolve

Is this book just about content strategy for websites?

No. But there’s a method to our madness (this time).

At some point, everyone—everyone—has struggled with content for their website. It’s a pain we all share, something everyone can immediately relate to. So when people hear about a way to fix the content on their website—really fix it—their ears perk up. (Didn't yours?) Now there's a reason to learn about content strategy. And then, once people “get” content strategy for web projects, they’ll inevitably begin to see its applications across platforms and throughout the enterprise. Gotcha.

Content strategy applies to every medium, platform, and device. As evolving technology continues to throw us one curve ball after the next, keeping a handle on our content—no matter where it is and who it’s for—has become more critical than ever. Content Strategy for the Web shows you how.

Read the table of contents

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