Content Strategy for the Web is the industry's go-to handbook for creating and executing successful content strategies. You'll learn how to create and deliver useful, usable content for your online audiences, when and where they need it most.
Chapter 2 helps readers identify what’s currently wrong with their content, and determine next steps for tackling the problem.
For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
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Pearson Technology Group
“The first edition of Kristina Halvorson's little book was like a rip in the Matrix through which light poured. In the space of a few chapters, she had changed our field forever, for the better. This second edition retains all that was wonderful in the first book, while yielding dazzling new insights into the hows and whys of content strategy.”
—Jeffrey Zeldman, author, Designing With Web Standards
“Marketers, take note: From mobile and social media to email and websites, killer content is central to your online success—but without a solid, centralized content strategy, you're doomed from the start. Like no other book, Content Strategy for the Web gives you the tools you need to get the right content to the right people in the right place at the right time. Essential reading for marketers everywhere.”
—Ann Handley, CMO, MarketingProfs.com and author, Content Rules
“Content Strategy for the Web touched off the explosive growth of content strategy and its recognition as a critical field of practice. Amazingly, this second edition doesn't just keep up: it pushes content strategy in a more mature—and valuable—direction.”
—Louis Rosenfeld, author, Information Architecture for the World Wide Web and Search Analytics for Your Site
“Content Strategy for the Web is the most important thing to happen to user experience design in years.”—Peter Morville, author, Information Architecture for the World Wide Web and Ambient Findability
“This little red book is responsible for changing the way I think about designing for the web, and I don't think I'm alone. After a decade of treating content like an afterthought, Content Strategy for the Web helped us fix our priorities, and gave us a better way forward.”—Ethan Marcotte, author, Responsive Web Design