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The Content Strategy Toolkit

Methods, guidelines, and templates for getting content right

What’s in a content strategy document? What do you need to consider in your governance plan? How can you make the case for content strategy? Find out in The Content Strategy Toolkit. From audit to analysis, strategy to implementation, it’s the ultimate collection of everything you need to create and launch a content strategy.

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Chapter 1 helps readers identify problem areas and opportunities with their content.

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If you'd like to purchase multiple copies of The Content Strategy Toolkit, you may be eligible for a bulk discount. For more information, contact the publisher directly:

Tiffany Isham
Pearson Education Group
tiffany.isham@pearson.com

“Meghan Casey asks me to write this blurb for her book and I was like, 'What book, where? All I see is a ridiculously useful toolset that will help your organization actually create and use your content strategically, and in surprisingly effective ways.’”
—Ann Handley, author, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
“You will thank Meghan for her no-nonsense approach to forming and executing content strategy. If you apply the techniques and tips in this book, you will advance not only your content but also your career.”
—Colleen Jones, CEO, Content Science and author, Clout: The Art + Science of Influential Web Content
“Ever wondered what to include in your content audit? Struggled to sell your boss on content strategy? This book is for you. Packed with activities, diagrams, and sample documents, The Content Strategy Toolkit is a supremely practical guide you’ll turn to again and again. Best of all, Meghan Casey doesn’t just explain the tools—she helps you figure out which ones you need, when.”
—Sara Wachter-Boettcher, content strategy consultant and author, Content Everywhere
“Quality content increases value. Poor-quality content destroys value. It’s as simple as that. Meghan’s book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content.”—Gerry McGovern, CEO, Customer Carewords
“This book is a must-read for people who truly value customer experience. Organizations can’t say they have consumer-centric sites without having a firm handle on their content and the tasks their users are trying to complete. The practical advice you’ll gain will help you ensure your site has a solid foundation.”—Jane Keairns, Assistant Director of Digital Strategy—Corporate Marketing, Principal Financial Group
The Content Strategy Toolkit is a great resource for helping you to align stakeholders and take control of your content. If you’re a seasoned professional or just getting started, Meghan’s experience guides you through complex, challenging projects. Business goals? Check. User needs? Check. You with a satisfied smile from a job well done? Check.”—Andrew Crow, Head of Design, Uber

About the author

Meghan Casey owns Do Better Content Consulting, a content strategy consultancy that helps organizations do good with better content. She was also one of the first content strategists at Brain Traffic, the world’s leading agency devoted exclusively to content. Meghan has worked with a wide variety of clients—startups, nonprofits, colleges and universities, Fortune 50 companies, and everything in between—to solve the messy content problems most organizations encounter every day.

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